Dear Ryan,

Thank you again for this opportunity. It would be an absolute pleasure for us to work on this Digital Marketing Campaign.

My team has thoroughly reviewed your form and have would like to submit this proposal for you to review. 

Please let me know if you have any questions or concerns. I am always available. 

Oliver
​
888 901 8558

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EXECUTIVE SUMMARY 

The purpose of this proposal is to dramatically increase the amount of targeted traffic to your website and Foot Traffic through your 18 location doors through a strategized Facebook Advertising & Social Media Management Campaign.

 We will do this by:

• Properly optimizing your website and Facebook Page For Advertising
• Creating irresistible offers for our ads
• Creating and tracking our audiences
• Re-targeting visitors - email automation 
•  Strategically targeting our ideal customer avatars
• Tracking and improving ad spend monthly

Ongoing optimization and reporting

After the first month we will have conducted sufficient research, built out the campaign and collected two weeks worth of testing data and been able to forecast future results from the campaign.

At the end of month one of full automation we will have a very accurate idea of how things will go in month two, three etc…

From month one onwards we continue to advertise, optimize and report on key metrics.


Platforms:

• Facebook
  • Recommended Client Monthly Ad Budget: $3-5K - Total For stores and e-commerce store. 
  • AD Management Fee: 
  • Social Media Management - Creating Daily Posts based on products and locations - 
  • Location Targeting: San Diego DMA Region
  • Strategy:  With Facebook, we can use a multitude of different audience targets to acquire our desired consumer. We can target such audiences as:
    • Women Aged 30-60
    • Natural Hair Care
    • Fashion Beauty
    • Facial Care
    • Makeup Products
    • Hair Care Products
    • All the above based on location and Income
    • And Many more we will research ongoing
    • Additionally, we can re-market to previous visitors as well with custom tailored ad copy.

 

• Campaign Breakdown:
  • Store Visits
    • These will be separate campaigns for each physical location within a 7-10-mile radius. We will have campaigns setup to drive customer foot traffic to these locations
  • Online eCommerce
    • This campaign will have separate ad sets for each of your top products we want to push via online sales
  • Re-marketing
    • This campaign will serve to stay top of mind to visitors of the site that have not converted. This will be a good opportunity to promote our savings and price comparisons to Amazon to drive low hanging fruit sales and foot traffic

Ad Creatives:

• We will write and create image ads for Facebook management 

 
3 Month Minimum Commitment:

Weekly Reporting Included

Unlimited Text & Email Communication Supported

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PROJECT Kick - OFF

The first step of this project will be a thorough review of your entire website. We want to know and understand every detail of your website so we can leverage all of your strengths and improve all of your weaknesses. Our team will also review your company, competitors, and customers; as well as identify all strategies and challenges for this Advertising campaign. 

Tasks:

• Kick off Meeting–Thorough review of company, competitors, customers; define all goals, meet each others team
• Complete SMM audit
• Competitor analysis - Audience research
• AD and Keyword research, analysis, and selection
• Facebook Strategy
• Review social media channels impact

Assumptions:

 Timeline (completed within 3-5 days)

$700

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FB STRATEGY 

During this phase of the project we will develop an in-depth content, optimization, and conversion strategy to achieve all goals that were listed under Executive Summary”. Once complete, we will deliver an in-depth strategy brief that will be the “playbook” of this SEO campaign. 

Tasks:

•  Brain-storming sessions
•  Develop Audiences
•  Develop content strategy
•  Develop optimization strategy
•  Develop creative and strategic content strategy
•  Identify all key phrases and targeted product pages 
•   Develop 3 month content strategy calendar 

 Deliverables:


 Brief review with client before launch

 Assumptions:

- Delivered within 14days


$1,500.00

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SALES PROCESS OPTIMIZATION 

The purpose of Sales Process Optimization is to make sure your ads and all sales pages are properly optimized for conversions by carefully executing optimization on selected monthly products.

More importantly, we will make sure there is a live and properly optimized product page on your website for each targeted audience ad.

Tasks:

• Review of approved strategy brief
• Execution of strategy brief
• Page set up pixel installs 
• Setup and install Google Analytics and other tools
• Client review

Deliverables:

Check list of all completed items
Additional work recommended but outside of scope

Assumptions:

Timeline (completed during Month 1 ) 

  Client must provide OWG with all logins and access

$2,000,00
 

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ON-GOING MONTHLY ADVERTISING MANAGEMENT

Now that your website is properly optimized we must continuously work to grow and improve the authority of your brand and lower our costs per action through our ads.

Tasks:

 Continued execution of strategy brief
 Creative and strategic content creation via social media daily posting
 Optimize creative and strategic content 
 Strategic adjustments and pivots
 Managing content calendar
 A/B Testing
 Reporting


Deliverables:

 Weekly and/or monthly custom reporting and recommendations
 Daily Social Media Posting and Account growth
 2 x Monthly - Client review meetings

Assumptions:

 Timeline (months 2-3)
 Not to exceed 20 hours per month


$3000,000 / per month to include Ad management and Social Media Management to Ad Spend of $7k



Facebook ads is a skill. It’s like boxing. If you aren’t a trained boxer and you step in the ring, you are going to get killed!

The same goes for Facebook ads.

If your sales funnel, ad, targeting, or any other component isn’t top notch, you are not going to get those cheap leads that looks so appealing on the previous page! And you certainly won’t get enough sales!
​
As a Facebook ads expert, my job is to make decisions with your money, so you don’t waste it!
These decisions are things like . . .
​

•   Who to target so we are only showing ads to people highly likely to buy.
•   How to appeal to their pain points, emotions, and desires to easily
  convert them into leads, and ultimately sales.
•   How to budget so we you don’t waste money on things that won’t bring
  you revenue.
•   Plus all that tech stuff that no one else want to deal with. 
  
  
  In a nutshell, my job is to make you do the happy dance when you see the results from your Facebook ad campaigns!

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TERMS OF AGREEMENT

PARTIES AND PURPOSE:


This Agreement is made between Beauty Supply(here in after “Client”) and Oliver Web Guy, LLC, 419 N Ditmar St, Oceanside, USA 92054 (here in after “OWG”). Client agrees to retain OWG for a minimum of 3 months of Advertising services as described in this entire document hereto and made a part of this Terms of Agreement.


PRICING & FEES

The total price is $10,200 to be paid in 3 installments beginning at execution of this agreement and every 30 days until the first day of the final month of this 6-month contact. This Does Not Include The Ad Spend For Facebook

Month 1
$4,200

Month2
$3,000

Month 3
$3,000

Client agrees to pay all additional hours of work, approved by Client, at our standard hourly rate of $100 per hour.

Client also acknowledges that OWG may recommend 3rd party software or services, to be paid by Client upon Client’s approval. 

FACEBOOK POLICIES

Client acknowledges that OWG has no control over the change to Facebooks  policies or algorithm changes.  At any time, this can change.
​
PLACE OF LAW

This agreement shall be governed by and construed in accordance with the laws of the State of California USA.

CONTRACT RENEWAL

Client agrees that this contract will be in effect for the agreed upon duration, and from month-to-month immediately following the completion of this agreement. 

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If this proposal sounds good to you, let me know via email , text or call and  I’ll send you a credit card authorization form.

Fill it out and send it back. Or if you want to land a spot on my favorite people list, 2-day me a check instead.
​
Merchant fees suck.

Next, I’ll send you a form with specific questions about your business and requests for things like pictures, brochures, etc.

I’ll start working on your sales system and Ads, and the magic begins!

Then after we get results, I’ll bug you for an interview or testimonial so I can brag about it

​
Oliver