Google Essentials
Google Onsite Considerations
- Web Master Tools: Setup, Customize and Analyze Google Webmaster tools for a number of criteria’s such as crawl errors, malware, indexing etc. and thus fixing issues.
- Advanced Analytics: Customized analytics setup with private dashboards, Goals, Funnels, Best performing pages, Best referrals, Campaign tracking, Ecommerce transactions etc. to identify KPI (key performance Indicators).
- Site Maps: Create and Submit XML site maps with the right frequency & priority. Design and upload Html sitemaps for visitors.
- Domain Optimization: Create or customize robots.txt file and implement. Optimize 301 and 404 redirects. Finding and fixing Canonical issues.
- Page Speed: Optimize the site for a quick loading time. Google consider this as a very important factor on ranking the websites.
Google Onsite Considerations
- Keyword Research & Mapping: Expert keyword research on the latest trends relevant to the industry coupled with a high conversion rate of keywords for maximum performance. Map appropriate keywords to corresponding pages.
- Meta Tag Optimization: Optimize meta title, meta description and other meta tags with the right keywords in accordance to Google guidelines.
- Content Optimization: Optimize header tags with keywords. Optimize content with the right keyword density. Eliminate duplicate content, lean content and user generated SPAM.
- Multimedia & Image Optimization: Optimize videos and other multimedia content with search engine friendly standard tags. Optimize Image with appropriate alt & title tags.
- Schema/Rich Text Snippets: Create or optimize schemas for web page elements such as ecommerce products, Services, professionals etc.
- URL & Navigation Structure: Optimize website URLs and navigation structure according to the guidelines.
- Outbound Link Optimization: Analyze and optimize site wide links, bad neighborhood, and links to irrelevant sites.
- Broken Link & Redirects: Detect and fix broken links and erratic redirects.
- Optimize 404 Error Page: Optimize 404 error pages with a proper navigation structure.