Thank you again for this opportunity. It would be an absolute pleasure for us to work on this Digital Marketing Campaign.
My team has thoroughly reviewed your form and have would like to submit this proposal for you to review.
Please let me know if you have any questions or concerns. I am always available.
Oliver
888 901 8558
Client Name: Bill Smith Automotive
Summary:
We have created a paid search & social digital marketing plan for the following 3 months for Wakesports Unlimited.
We have the ability to create an effective digital marketing campaign by utilizing Facebook, Instagram ads and Google PPC.
New Value-Added Services:
Summary:
We have created a paid search & social digital marketing plan for the following 3 months for Wakesports Unlimited.
We have the ability to create an effective digital marketing campaign by utilizing Facebook, Instagram ads and Google PPC.
New Value-Added Services:
- Tracking
- WE will set up Facebook & Google pixel tracking on all Wakesports Unlimited assets to properly measure results.
- Google AdWords Marketing
- Building out Google Shopping & keyword-based campaigns focused on driving sales on highly targeted search terms.
- Weekly optimizations including:
- Search Term Mining
- Ad A/B Testing
- Bid Modifications
- Keyword Research
- Ad Extensions
- Quality Score Maintenance
- Store Location Traffic Optimizations
- Retargeting, Custom Audiences and Facebook Ads
- We will be targeting Facebook consumers in a multitude of ways to ensure we are maximizing our reach.
- Email List Remarketing
- Previous Visitors to The Site Remarketing
- Creating Custom Audiences Based Off Similar Interests
- Creating Lookalike Audiences
- We will be targeting Facebook consumers in a multitude of ways to ensure we are maximizing our reach.
3 Month Marketing Plan
Month 1:
Tracking, Facebook Custom Audiences and Google AdWords Campaigns
Month 2:
Conversion Optimization & Remarketing
Month 3:
Enhancing Facebook Campaigns Based Off Data & Enhancing Google Campaigns Based Off Data
Month 1:
Tracking, Facebook Custom Audiences and Google AdWords Campaigns
- Week 1 & 2:
- Tracking
- All website assets will have the universal Facebook pixel installed correctly so we can attribute specific conversions to specific ad campaigns. Additionally, we will have the AdWords Global Site Tag installed.
- Tracking
- Custom Audiences & New Campaigns
- Once you provide us your client email lists, we will have those added as audiences.
- When data is obtained, we will create lookalike audiences based off the email custom audiences.
- We will create custom audiences based on user interests and behaviors that are likely to purchase.
- We will then create segmented remarketing lists based on user activity and create ad sets to remarket to each different audience
- Additionally, we will create Google AdWords campaigns focused on direct response to drive quality traffic and sales.
- Week 3 & 4:
- Facebook
- Ad Campaign
- During this time, we will analyze our audiences and engagement and start Ad A/B testing.
- Ad Campaign
- Google AdWords
- During this time, we will be heavily search term mining so we can find the key phrases that are generating sales and also look to filter out high volume/no converting key phrases. Additionally, we will be ad A/B testing.
Month 2:
Conversion Optimization & Remarketing
- During this time, we anticipate having enough conversion data to deep dive into conversion optimization mode
- We will be looking at landing page testing, finding the best landing pages for conversions
- Additionally, we will likely change our bidding strategy from a volume driver to a conversion driven methodology.
- Also, we will be adding numerous remarketing lists including shopping cart abandoners, previous buyers, and other lists to retarget with different ads designed to drive conversions.
Month 3:
Enhancing Facebook Campaigns Based Off Data & Enhancing Google Campaigns Based Off Data
- Facebook Ads
- Analyze Facebook data and build new campaigns based off which campaigns have better performances.
- Introduce new influencer, where we will build audiences in order to retarget them in the future.
- Google AdWords
- Create Dynamic Search campaigns for on-site long-term keyword mining
- Create Remarketing Search List Ads
- Create Single Keyword Ad Group campaigns based off high performing search terms to dominate the SERP top of page ranking.
TERMS OF AGREEMENT
PARTIES AND PURPOSE:
This Agreement is made between Wakes Sports Unlimited (here in after “Client”) and Oliver Web Guy, LLC, 419 N Ditmar St, Oceanside, USA 92054 (here in after “OWG”). Client agrees to retain OWG for a minimum of 3 months of Advertising services as described in this entire document hereto and made a part of this Terms of Agreement.
PRICING & FEES
The total price is $4,500 to be paid in 3 monthly installments beginning at execution of this agreement and every 30 days until the first day of the final month of this 6-month contact. This Does Not Include The Ad Spend For Facebook
This Agreement is made between Wakes Sports Unlimited (here in after “Client”) and Oliver Web Guy, LLC, 419 N Ditmar St, Oceanside, USA 92054 (here in after “OWG”). Client agrees to retain OWG for a minimum of 3 months of Advertising services as described in this entire document hereto and made a part of this Terms of Agreement.
PRICING & FEES
The total price is $4,500 to be paid in 3 monthly installments beginning at execution of this agreement and every 30 days until the first day of the final month of this 6-month contact. This Does Not Include The Ad Spend For Facebook
Month 1
$1,500 |
Month2
$1,500 |
Month 3
$1,500 |
Client agrees to pay all additional hours of work, approved by Client, at our standard hourly rate of $100 per hour or agreed per job basis.
Client also acknowledges that OWG may recommend 3rd party software or services, to be paid by Client upon Client’s approval.
FACEBOOK & GOOGLEPOLICIES
Client acknowledges that OWG has no control over the change to Facebooks or Googles policies or algorithm changes. At any time, this can change.
PLACE OF LAW
This agreement shall be governed by and construed in accordance with the laws of the State of California USA.
CONTRACT RENEWAL
Client agrees that this contract will be in effect for the agreed upon duration, and from month-to-month immediately following the completion of this agreement.
Client also acknowledges that OWG may recommend 3rd party software or services, to be paid by Client upon Client’s approval.
FACEBOOK & GOOGLEPOLICIES
Client acknowledges that OWG has no control over the change to Facebooks or Googles policies or algorithm changes. At any time, this can change.
PLACE OF LAW
This agreement shall be governed by and construed in accordance with the laws of the State of California USA.
CONTRACT RENEWAL
Client agrees that this contract will be in effect for the agreed upon duration, and from month-to-month immediately following the completion of this agreement.
If this proposal sounds good to you, let me know via email , text or call and I’ll send you an Invoice.
Fill it out and send it back. Or if you want to land a spot on my favorite people list, 2-day me a check instead.
Merchant fees suck.
Next, I’ll send you a form with specific questions about your business and requests for things like pictures, brochures, etc.
I’ll start working on your sales system and Ads, and the magic begins!
Then after we get results, I’ll bug you for an interview or testimonial so I can brag about it
Oliver